You are a newly appointed marketing manager at X-Space Travel, an aerospace travel company in U.S. There
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- You are a newly appointed marketing manager at X-Space Travel, an aerospace travel company in U.S. There has been no competition in the private aerospace industry so far. However, Boeing newly launched its new business unit called Boeing Travel space earlier this year and does an aggressive marketing campaign. There is no data on how much revenue X-space could earn after the introduction of a new competitor in the industry. You have determined four possible strategies (S1, S2, S3, and S4) for promoting the X-Space. Major competitor Boeing has four competitive actions (CA1, CA2, CA3, CA4) X-Space Marketing strategy (in million dollars) Boeing’s Competitive Action CA1 CA2 CA3 CA4 S1 4 9 7 3 S2 19 12 16 9 S3 20 25 14 30 S4 18 17 25 31 a) Which strategy would you choose if you are an optimist? b)Which strategy would you choose if you are a pessimist? If you are one who desires to minimize his maximum “regret”, which strategy would you choose? Please explain using a regrettable.
Related Book For
Management Accounting
ISBN: 978-0132570848
6th Canadian edition
Authors: Charles T. Horngren, Gary L. Sundem, William O. Stratton, Phillip Beaulieu
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