You are a pricing manager at a generic pharmaceutical distributor. The CEO of the company calls a meeting of all the matagens and states that it is critical to increase revenue soon or you may have to start laying off employees. You know that the price elasticity of demand for your leading generic drug is $1\mathrm{.}5$ and you sell it for three times what it costs.

As the pricing manager, you should

suggest decreasing the price on the leading generic drug to increase revenue.