You are a project manager in a bulk mobile phone manufacturing company to launch the cheapest mobile
Question:
You are a project manager in a bulk mobile phone manufacturing company to launch the cheapest mobile phone for only £10. The company has already, during the press conference, released the product specification, and announced that the product will be launched in May 2023. But, a few weeks before the launch of the product, you faced A BIG CHALLENGE that needs to be dealt with using what you have learnt during the Project & Quality Management module:
The company’s engineers realised that they would need to use slightly older technology to meet the internal cost objective. They believe that the cost of the end product cannot be increased and that the sales will not be impacted by using an older technology. However, the brand management team warns that it could damage the company brand's reputation.
Marketing Research An Applied Orientation
ISBN: 978-0136085430
6th edition
Authors: Naresh K Malhotra