You are a recently hired consultant for a local pizza company that wants to expand its business
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Question:
You are a recently hired consultant for a local pizza company that wants to expand its business into a market that includes Jet's Pizza, Pizza Hut and, Domino's pizza. The company you are working for considers themselves a high end establishment and would like to know if it is worthwhile for them to compete against these incumbents and if so, where they stand from a customer and technical standpoint. Develop a QFD that compares this establishment to these competitors and rank order the areas this company should focus on if it decides to enter this space.
Related Book For
Advanced Accounting
ISBN: 978-0538480284
11th edition
Authors: Paul M. Fischer, William J. Tayler, Rita H. Cheng
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