You are a salesperson for ClassDojo, an app for teachers to connect with students and parents. If your last name starts with A-L, your buyers are parents. If your last name begins with M-Z, your buyers are the teachers. As the salesperson, you are preparing to meet with your buyers (parents or teachers) to sell them ClassDojo. Think about the following items and answer the questions below.

1) What are your buyers motives? Name and describe a motive your buyer might have around this product. This is your best guess based on the information in the article. Then discuss whether this is a rational or emotional motive. Explain your answer.

2) Name and describe a benefit or feature that ClassDojo has (or might have) to address the above motive/concern/interest of the buyer/parent/teacher. You do not need to be an expert in ClassDojo. You can just give me an example of a type of benefit or feature that would address your answer in #1 (even if you don't know whether it is a feature of ClassDojo).

3) What is an example of information/material/illustration that you could show your buyer to support your claim that ClassDojo has the benefit or feature you discussed in #2? Explain your answer.

My last name begins with "T"