You are a technology transfer officer at a research hospital, responsible for helping the doctors and other researchers protect and commercialize any intellectual property they develop through their work. The institute's IP policy states that it owns all IP generated by its researchers, but they are motivated to innovate through a generous revenue sharing scheme. An epidemiologist has developed some software called "Health Calculator" that is able to predict an individual's long term health expectations based on some user input collected through a mobile application. They also designed and built this mobile application that is accessed through users' cell phones, tables, and computers. The epidemiologist comes to you saying he needs help "trademarking his invention", referring to the software algorithm and mobile application.

Task A: List all forms of IP protection that might be applicable, and explain why, also describing what else you would need to know to properly advise him how best to protect any intellectual property he has developed. From your questioning, it does sound like he wants to secure trademark rights in the name "Health Calculator".

Task B: Explain whether this is a strong trademark or not, and advise him on how he might best acquire trademark rights in the name.