Question: You are a web analyst at a rapidly growing e - commerce company. Recently, your team has noticed a high bounce rate on the website's

You are a web analyst at a rapidly growing e-commerce company. Recently, your team has noticed a high bounce rate on the website's product pages, affecting overall sales and customer engagement. The management team has asked you to investigate the reasons behind this high bounce rate and recommend strategies to improve user engagement and conversion rates. You have access to various web analytics tools, including Google Analytics 4(GA4), and you need to analyze user behavior, traffic sources, and page performance to provide actionable insights.
Question:
Which approach would best help you identify the reasons for the high bounce rate and recommend strategies to improve user engagement and conversion rates?

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