You are a Young Marketing Executive at Hyder’s Inc. – A manufacturer of aluminum cans. a) Using examples, explain how changes in each of the major forces in Hyder’s global macro-environment could impact your decision-making when determining their overall marketing strategy. b) How might any such macro-environment changes impact your advice on adequacy and support or development of Hyder’s internal marketing environment?

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Changes in the major forces in Hyders global macroenvironment could impact your decisionmaking when determining their overall marketing strategy Demographics Demographics tell marketers details concer... View the full answer