You are applying for a graduate marketing role through a recruitment company for an unspecified client. As
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Question:
You are applying for a graduate marketing role through a recruitment company for an unspecified client. As part of the interview process and screening process you have been asked to answer the following statement:
"Don't waste your time on traditional media, it is dead, you need to go fully digital."
Show that you have an understanding of the topic area by:
- Providing key definitions and concepts
- Drawing the key models relevant for the topic
- Identifying real examples of how companies are dealing with this issue.
- In particular, they want your opinion on whether or not traditional integrated marketing IMC is on the decline and no longer as relevant for marketers with the rise of digital marketing.
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