You are asked to construct a marketing plan for a specific area within your responsibility. Identify measures for evaluating the success of the plan. Explain the process that is required in order to secure approval within your organisation. Develop an approach or approaches to gain commitment and buy in into your plan. It is likely that you will have many factors effecting engagement, loyalty; the social ethics of your plan would also be valid here. It should be remembered that it is very important to retain commitments for the duration of the plan, further, that stakeholders positions are likely to shift during the duration of the plans life. Future learning from your plan is also a valid aspect of inclusion into your planning reviews. Marketing planning has essentially built in plan monitoring and controls, conduct research into the concepts of monitoring and control, within a marketing context. Select and apply such techniques that fit your organisational culture, size and scope of the plans activities and level of operation.

A.C. 3.1 Discuss how the plan supports strategic objectives