You are assigned with a responsibility to design and execute a new branding campaign for an existing company that intends to come up with a new series of products via brand extension strategy (Apple's "Apple HomeLife"). The campaign should also make use of digital and social media marketing and increase customer engagement. The Vice President, Marketing and Communications has called a discussion meeting with you in this respect. 

Prepare your working notes and interactive materials to make this meeting a turning point in your professional career.