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You are carrying out an internship or a consultancy task for a company that is considering setting up business in a specific country. Before taking
You are carrying out an internship or a consultancy task for a company that is considering setting up
business in a specific country. Before taking a decision, the company needs to have an overview of the
opportunities and potential obstacles in the country in question. In groups you will:
Task select a company and a country of your choice
Task make an overview of this countrys political, economic, sociocultural and technological
environment. PEST analysis This will help the company decide whether to set up business there.
PEST permits the analysis of the various external factors which can affect an organisation. That is why
the data from PEST can also be used for the sections Threats and Opportunities of a SWOT analysis
external factors Suggested areas to cover are in Fourquadrant Model below:
Diagram : PEST Fourquadrant Model
Task Present the results to the company in a session.
Task Write a PEST analysis including introduction and recommendations, about pages based
on the information collected using the Fourquadrant Model. For the sociocultural environment
develop a cobweb diagram of the cultural dimensions for the chosen country. air asia
Step by Step Solution
There are 3 Steps involved in it
Step: 1
To help you with the PEST analysis and deliver a comprehensive report heres a breakdown of how you can approach the task for AirAsias potential expansion into a specific country Task 1 Select a Compan...
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Step: 2
Step: 3
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