You are charged with establishing an employee communications program at your company. How do you sell the program to management? What steps must you take? What are you trying to accomplish? What media could you use? What are the keys to success? How do you evaluate your progress.in a few short years, you may be practicing public relations for a paycheck. Describe your goals and the strengths, weaknesses, opportunities, and threats that will help you or hurt you as you prepare to become a young practitioner