You are considering whether to launch a second new product and want to determine the financial feasibility. If you undertake the project, it will cost $10 million to launch and new product will generate annual revenue of $1, $3, $4 and $6.75 million during the first four years. You will finance the project with debt and equity and your cost of capital for the project is 10%. From a financial perspective only, will this project add value to your company?

Suppose the project costs $11 million to launch. Would the project add value to your company?