You are creating a media plan for Chippewa Valley Sporting Goods in Eau Claire, WI. Their primary objective of this campaign is to increase sales of embroidery and screen printing by 10% in their team sports sales division for the 2020-2021 school year. Their target audience for team sports consists of coaches (both school sports and traveling leagues) and athletic booster clubs in the Eau Claire area. They have a budget of $5000 for this campaign. Do research to determine approximate costs for various media/vehicles that you may choose to use in your media plan. Indicate the media and vehicles that CVSG should use in their media plan and how much of their budget should be allocated to each media/vehicle combination. Justify why you think this media plan will be effective for CVSG to reach their goal. Make sure you are discussing media objectives such as reach, frequency, weight, continuity, recency and cost that are relevant to your situation.