You are creating a promotional program for a new clothing detergent from Dove that is 100% biodegradable. The detergent sells at the big four grocery retailers in Canada - Fortino's, Loblaws, No Frills and Sobeys. Consider a mix of strategies to determine to select the most effective choices.

1. Describe the differences between a "push" marketing strategy and a "pull" marketing strategy. 
2. Briefly outline how to use both strategies to sell Dove's new detergent.
3. Identify the product life cycle stage for the detergent and the most likely communications goal.

Answer rating: 100% (QA)

A push marketing strategy involves promoting a product directly to retailers encouraging them to car... View the full answer