Question: You are designing the SEO (Search Engine Optimization) campaign for Zeebu, an educational app that teaches children from the ages of 3 to 12

You are designing the SEO (Search Engine Optimization) campaign for Zeebu, an educational app that teaches

You are designing the SEO (Search Engine Optimization) campaign for Zeebu, an educational app that teaches children from the ages of 3 to 12 math in the form of video games. Zeebu needs to be accessed from its website and parents need to download it and pay a fee of $10 for a subscription to use the app. The CEO of Zeebu is Zack Zeebs. Zack wants you to put together a proposal on a SEO plan which encompasses the following elements: a) paid and organic search interaction; b) a social media content strategy; and c) brand and proposition effect Please provide a detailed explanation of your SEO plan and how each element of (a), (b) and (c) are incorporated into your plan, and why you think your SEO campaign will be effective as a result. (5 marks)

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