Question: You are engaged as the data scientist for an analytic project that predicts the probable purchase of a newly launched product by the current customers.

You are engaged as the data scientist for an analytic project that predicts the probable purchase of a newly launched product by the current customers. You would require dataset containing information about the customers’ demographics, purchase histories and some other relevant data. Describe one (1) example for each type of derived features which are deemed as required and relevant for your project that could be constructed from this dataset ?


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