Question: You are evaluating three possible methods of entry into the international market. The Board of Directors agrees with your decision to expand, but wants to
You are evaluating three possible methods of entry into the international market. The Board of Directors agrees with your decision to expand, but wants to make sure that you are able to maintain complete control of the business operations in the new market. The option that best meets this stipulation is:
a Creating a foreign division to distribute your products.
b Licensing to a franchise to distribute your products.
c Forging a joint venture with a foreign company.
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