You are given RM50,000 by The Institute of Marketing Malaysia (IMM) to plan and implement its digital marketing initiatives. a) Develop a digital marketing strategy for IMM for the year of 2023, taking into consideration its current practice and the needs to become a renowned and reputable marketing institution. b) The strategy should also include financial planning for the implementation. c) Justify your planning and the course of action.

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a Digital Marketing Strategy for The Institute of Marketing Malaysia IMM 2023 1 Define Objectives Increase brand awareness and visibility of IMM as a leading marketing institution Generate qualified l... View the full answer