You are given the task of forecasting demand for the swim outfit collection of Sunny Wear Inc.
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Question:
You are given the task of forecasting demand for the swim outfit collection of Sunny Wear Inc. As anticipated, you observe that demand is highly seasonal. The following table gives the quarterly demand data (Sales in thousands of units) for the years 2011 to 2014.
Quarter | 2011 | 2012 | 2013 | 2014 |
1 | 115 | 95 | 120 | 115 |
2 | 70 | 82 | 89 | 90 |
3 | 10 | 12 | 13 | 12 |
4 | 30 | 34 | 40 | 45 |
Using regression analysis as the first step, develop a forecasting model with quarterly seasonal indices for Sunny Wear. Forecast demand for each of the quarters for the year 2015. You may use the following values for the intercept and slope of your regression line. Intercept 67.9 Slope -0.841
Related Book For
Physics
ISBN: 9781119539636
11th edition
Authors: John D. Cutnell, Kenneth W. Johnson, David Young, Shane Stadler
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