Question: You are interested in understanding changing customer needs. In order to conduct your research, you decide to look at _______ first in an effort to

You are interested in understanding changing customer needs. In order to conduct your research, you decide to look at _______ first in an effort to leverage existing data that your company collects on each sale to monitor product performance. You hope that this data will provide valuable insights into changing customer needs.

Secondary data

Hypothetical data

Randomized data

Primary data

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