You are leading a project to develop a new mobile application for a client in the tourism industry. The app is intended to provide users with personalized travel itineraries, local recommendations, and real-time updates on attractions and events. Your team consists of developers, designers, content creators, and marketing specialists.

During the initial stages of development, you receive feedback from the client indicating a shift in their target market. They now want to target budget travelers rather than luxury travelers as originally planned. This change will require adjustments to the app's features, user interface, content strategy, and marketing approach. Additionally, the client requests that the project timeline remain unchanged, as they have a strict launch deadline tied to a major tourism event.

How would you adapt your project management approach to accommodate this change in target market while maintaining the project timeline?

Instructions:

Aligned with agile principles and values

Well written analysis of the question

Providing examples from class learnings or your research findings