You are part of the QuickBooks Online Payroll Strategy and Business Operations team. Online Payroll is...

 

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You are part of the QuickBooks Online Payroll Strategy and Business Operations team. Online Payroll is trying to grow revenue faster by doubling down on serving small businesses (<10 employees) by offering them additional services (e.g., HR advice, lines of credit, or benefits for their employees like healthcare or retirement). Leaders are interested in understanding which additional service or services we should pursue to maximize revenue growth with our limited resources, and what approach we need to take to execute on those new areas of business. Fast forward 3 weeks. Please make your recommendation to a small team of leaders, including QuickBooks Payroll's executive leadership team and detail your recommended approach and how you got there (and who you worked with). We understand that you won't have all the data you need, but please make assumptions and be prepared to highlight your hypotheses (that you could validate if you had access to real data). Please be mindful of the limited resources available and be clear about what approaches or offerings the team should prioritize within your recommended path and also what they should not prioritize and why. As part of your recommendation, it is equally important to cover not only which path we should take, but what operational considerations we need to plan for as we go down this path. Leaders have asked that, in addition to your recommendation on investment area(s), you include a proposal for the top 3-5 metrics that will be critical for us to track to ensure we are achieving our goals, and how we will operationalize goal setting and then tracking these metrics. Questions which may be helpful to consider: • What does the competitive landscape look like for Online Payroll in the United States? • How well is QBPayroll positioned to deliver a benefit to the customer with these initiatives? Which is the most critical to the business strategically? Which is most impactful to QBPayroll's financial performance? • What teams do you have or would you need and how would you structure them to deliver on the initiative or initiatives you propose investing in? • What partnerships, acquisitions, or integrations should we consider to help us execute on your proposed path? • What 3-5 metrics will be most critical to track progress against to ensure success on the initiative you're proposing? How would you go about setting the right targets for those metrics? How will you create a process that ensures we regularly review and discuss these key metrics, and make adjustments to our approach based on findings? Considerations: • Restrict to the United States market only • When thinking about impact to QBPayroll's financial performance, restrict to a 4-year time horizon •Hint: Government databases provide valuable insight into size of the market, and Intuit investor relations materials can help provide insight into our business strategy and objectives You are part of the QuickBooks Online Payroll Strategy and Business Operations team. Online Payroll is trying to grow revenue faster by doubling down on serving small businesses (<10 employees) by offering them additional services (e.g., HR advice, lines of credit, or benefits for their employees like healthcare or retirement). Leaders are interested in understanding which additional service or services we should pursue to maximize revenue growth with our limited resources, and what approach we need to take to execute on those new areas of business. Fast forward 3 weeks. Please make your recommendation to a small team of leaders, including QuickBooks Payroll's executive leadership team and detail your recommended approach and how you got there (and who you worked with). We understand that you won't have all the data you need, but please make assumptions and be prepared to highlight your hypotheses (that you could validate if you had access to real data). Please be mindful of the limited resources available and be clear about what approaches or offerings the team should prioritize within your recommended path and also what they should not prioritize and why. As part of your recommendation, it is equally important to cover not only which path we should take, but what operational considerations we need to plan for as we go down this path. Leaders have asked that, in addition to your recommendation on investment area(s), you include a proposal for the top 3-5 metrics that will be critical for us to track to ensure we are achieving our goals, and how we will operationalize goal setting and then tracking these metrics. Questions which may be helpful to consider: • What does the competitive landscape look like for Online Payroll in the United States? • How well is QBPayroll positioned to deliver a benefit to the customer with these initiatives? Which is the most critical to the business strategically? Which is most impactful to QBPayroll's financial performance? • What teams do you have or would you need and how would you structure them to deliver on the initiative or initiatives you propose investing in? • What partnerships, acquisitions, or integrations should we consider to help us execute on your proposed path? • What 3-5 metrics will be most critical to track progress against to ensure success on the initiative you're proposing? How would you go about setting the right targets for those metrics? How will you create a process that ensures we regularly review and discuss these key metrics, and make adjustments to our approach based on findings? Considerations: • Restrict to the United States market only • When thinking about impact to QBPayroll's financial performance, restrict to a 4-year time horizon •Hint: Government databases provide valuable insight into size of the market, and Intuit investor relations materials can help provide insight into our business strategy and objectives

Answer rating: 100% (QA)

Subject Recommendations for Revenue Growth Strategy and Operational Execution Dear QuickBooks Payroll Leadership Team I am pleased to present my recommendations for driving revenue growth and maximizi... View the full answer