Question: You are performing an analysis on a static budget for a Key Performance Indicator (KPI) in marketing. You develop the following table to present to

You are performing an analysis on a static budget for a Key Performance Indicator (KPI) in marketing. You develop the following table to present to the leadership team. Actual Customer Awareness 58% Budget 75% Variance % Variance - 17% -22.796 This type of analysis part of which aspect of the four functions of managment: 1) Planning 2) Organizing 3) Leading 4) Controlling

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