Question: You are preparing a financial analysis report for a PicknPay board meeting. The board has asked you to provide a detailed discussion on the use

You are preparing a financial analysis report for a PicknPay board meeting. The board has asked you to provide a detailed discussion on the use of ratio analysis, particularly focusing on its advantages and limitations in the context of the recent financial crisis faced by the company and your recommendations for supplementing ratio analysis with other financial and non

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financial analysis tools to provide a comprehensive view of the company

s financial health.

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