You are putting the final touches on the 2024 campaign for your client Discount Tires. In doing so, you are trying to decide if it makes sense to add spot media activity in Ann Arbor, MI where the company was originally founded and where the tire category as a whole achieves approximately $2,700,000 in sales annually. The tire category is showing a shift with used tires accounting for more sales than ever before. Never-the-less, the entire tire category has seen growth to approximately $200 million nationally. Discount Tire has an impressive 18% national market share of this category, and sells approximately $900,000 annually in Ann Arbor. Ann Arbor is also home to 1.02% of the US population. What is the BDI for Discount Tires in Ann Arbor, MI? 

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