You are ready for the final phase - building and executing a conversion/landing page for your SEM initiatives.

The executive teams have reviewed all of your SEM-related initiatives and have given you permission to complete the final phase: building a landing page for the SEM ads.

You are tasked with the following:

• Research and identify which landing page development platform would best suit PDM's SEM initiatives.
• Develop the platform you believe would best suit PDM's requirements.
• Integrate everything from your SEM strategy into your landing page.

ASSIGNMENT STEPS

1. Research and identify which landing page development would best suit PDM's SEM initiatives. Outline and explain the benefits from three different platforms. Explain why.
2. Develop your preferred platform and explain the process used to edit and design the site.
3. Integrate everything from your SEM strategy into your landing page.