You are required to assume the position of Marketing Executive of a firm of your choice....

 

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You are required to assume the position of Marketing Executive of a firm of your choice. As a Marketing Executive, you have been asked by your General Manager to develop insights into customer behaviour and recommend improvements that will benefit the customer and the organisation. As part of the job, you are expected to include but not be limited to the following concerns. 1. Provide a background to your chosen organisation, including: • Organisation name . Organisation information - to include the type of organisation, size of the organisation, range of products and services, customer base and main competitors • Stakeholders - identify your organisation's key internal and external stakeholders, with a brief explanation prioritising key stakeholders relevant to the chosen theme . Key customer segment a clear description of the selected key customer segment theme chosen and rationale for choice. 2. Detail the approach to segmentation, targeting and positioning that has determined your choice of the key customer segment in question 1 to achieve market competitiveness. 3. Evaluate which elements of the extended marketing mix are most important in meeting the specific requirements of the key customer segment, giving reasons for your choice You are required to assume the position of Marketing Executive of a firm of your choice. As a Marketing Executive, you have been asked by your General Manager to develop insights into customer behaviour and recommend improvements that will benefit the customer and the organisation. As part of the job, you are expected to include but not be limited to the following concerns. 1. Provide a background to your chosen organisation, including: • Organisation name . Organisation information - to include the type of organisation, size of the organisation, range of products and services, customer base and main competitors • Stakeholders - identify your organisation's key internal and external stakeholders, with a brief explanation prioritising key stakeholders relevant to the chosen theme . Key customer segment a clear description of the selected key customer segment theme chosen and rationale for choice. 2. Detail the approach to segmentation, targeting and positioning that has determined your choice of the key customer segment in question 1 to achieve market competitiveness. 3. Evaluate which elements of the extended marketing mix are most important in meeting the specific requirements of the key customer segment, giving reasons for your choice

Answer rating: 100% (QA)

1 Organization Background Organization name CocaCola Type of organization Multinational beverage cor... View the full answer