You are required to conduct a comprehensive review of a brand's advertising campaign (choose acompany/ country of your choice) and develop a report using the concepts and theories discussedin class. Considering the changing marketing environment, you are supposed to providerecommendations on how the brand has, and further can adapt its advertising strategy during thepost COVID-19 pandemic era. The report must include secondary research, integrating academicsources. Structure your paper/ report using the headings below and answer the following questions:

Brand profile

Describe the brand profile and provide detailed information on its background. Discuss keyexisting product lines.

Advertising campaign

Provide an overview of the brand's advertising campaign. What online and offline channels wereused? How does the campaign stand out from its competitors?

Select three strategies and thoroughly analyze how these are implemented in theadvertising campaign. Why are these strategies appropriate for the campaign?

Market segment

Describe the market segment that is targeted including demographic and psychographiccharacteristics.COVID-19 recommendations

How can the brand adapt its advertising strategy to succeed to the changing environment postCOVID-19 era?