You are required to construct a CRM plan for a business of your choice. review the overall business strategy 1.1 what are the organisation's top business goals? 10 1.2 what is the organisation's unique selling proposition? 10 1.3 what is the organisation's value proposition?10 1.4 what are the organisation's customer's buyer personas?10 1.5 what is the organisation's competitor landscape ? 10

sales marketing establish the sales channels & sales processes 2.1 what are the organisation's primary sales channels? 10 2.2 what is the organisation's sales process?10 2.3 what are the organisation's customer touch points (website,ad,social media,etc.)10 2.4 what content and assets does the organisation need to support the customer journey? 10 2.5 how does the organisation align it's planning for sales,marketing,and service. 10

Financial Management 3.1 How can marketing expenses be optimized to achieve the best return on investment. 10 3.2 What are key Financial metrics and performance indicators that can be used to evaluate the effectiveness of marketing campaigns. 10 3.3 How can budgets be allocated strategically to optimize revenue generation and profitability.10 3.4 What are the financial considerations for pricing strategies in marketing,including factors such as cost of production,competition,and customer demand. 10 3.5 How can financial analysis and forecasting be utilized to assess the long-term financial impact of marketing decisions and initiatives,and support strategic planning and budgeting. 10