Question: You are required to create a marketing plan for a hospitality establishment ( such as a hotel, airline, restaurant company, casino, travel agency, etc. )

You are required to create a marketing plan for a hospitality establishment (such as a hotel, airline, restaurant company, casino, travel agency, etc.) You may use a company already in existence and prepare next year's Marketing Plan, or come up with your own Hospitality Operation Concept.Your Plan (PowerPoint and description) should Include: Executive Summary Concept Description Mission Statement, Corporate Philosophy and Corporate Goals Positioning Statement and Environmental Scan Target Market Strategy Strategies (sales, distribution, promotion, price and product) Training Plan Sales Objectives References

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