You are required to develop a business plan for a startup company of your choice. Your business plan should include the sections outlined in the template as they pertain to your business and include at least FIVE REFERENCES.

My business plan is a lawn care business (Pusher Lawn Care)

SAMPLE OUTLINE OF A BUSINESS PLAN (TEMPLATE)

Section I: Executive Summary

Section II: Business Description

General description of the business

Industry background

Goals and potential of the business and milestones (if any)

Uniqueness of product or service

Section III: Marketing

Research and analysis

Target market (customers) identified

Market size and trends

Competition

Estimated market share

Marketing plan

Market strategysales and distribution

Pricing

Advertising and promotions

Section IV: Operations

Identify location: advantages

Specific operational procedures

Personnel needs and uses

Proximity to supplies

Section V: Management

Management teamkey personnel

Legal structurestock agreements, employment agreements, ownership

Board of directors, advisors, consultants

Section VI: Financial

Financial forecast

Profit and loss

Cash flow

Break-even analysis

Cost controls

Budgeting plans

Section VII: Critical Risks

Potential problems

Obstacles and risks

Alternative courses of action

Section VIII: Harvest Strategy It stands for Initial Public Offering but it should be well understood.

Liquidity event (IPO or sale)

Continuity of business strategy

Identify successor

Section IX: Milestone Schedule

Timing and objectives

Deadlines and milestones

Relationship of events

Section X: Appendix or Bibliography