You are required to develop a business plan to accelerate financial growth for an organisation in the FAST-FASHION industry, using the principles of the CIRCULAR ECONOMY. You may use any one or a combination of the three approaches mentioned to achieve accelerated growth, thus through generation, innovation and/or moderation (of costs). You must base your plan on an existing organisation. The business plan must include the following : 4. Introduction and Background ( page) 5. Company Description (understanding the company) (3 pages) 6. Industry Analysis (1 page) 7. Competitor Analysis (1-2 pages) 8. Vision, Mission and Values ( page) The company may have a vision, mission and values. If these do not exist, you need to create them and ensure that they still apply in the context. 9. Target Market (1 page) 10. SWOT Analysis (1-2 pages) It is suggested that you utilise the McDonalds process as reflected in the study guide. 11. Business Objectives ( page) 12. Marketing Plan (11 pages) - Marketing objectives - Brand positioning and brand identity. In this instance you need to consider positioning the product in the markets that it will be focused on. - Identification/of target markets and segment assessment. Please note that the target market is covered in point 9 so you merely need to give a summary of what you recommended. This is purely to reflect that the overall plan is all in one. Page 7 of 10 IMM Graduate School - Marketing strategy, including the marketing mix (plus services). - Product/service plan include proposed offerings and pricing guidelines - Sales forecasts and other targets - Action/implementation plan with timelines. 13. Operations Plan (2 pages) - Operations objectives development plan - Operations implementation plan with timelines. 14. Financial Plan (1 page) - Financial objectives - Financial forecasts and targets - Pro forma financial statements with supporting notes. 15. Critical Risks, Critical Success Factors and Dependencies (1 page) 16. Measurement and Evaluation (1 page) 17. Conclusion ( page) 18. Annexures/Business Considerations (1 page) 19. Bibliography (1-2 pages)