Question: you are required to develop a comprehensive marketing communications plan to restore confidence in the brand. In your communications plan With the Tylenol poisoning incident

you are required to develop a comprehensive marketing communications plan to restore confidence in the brand. In your communications plan With the Tylenol poisoning incident that happened create and include a detailed marketing communications strategy for Johnson & Johnson. Substantiate your choice of communication tools.

1. Executive summary (5)

2. Context analysis (10)

3. Marketing Communication objectives (5)

4. Marketing communications strategy (25)

5. Coordinated promotional mix (20)

6. Resources (human and financial) (5)

7. Scheduling and implementation (5)

8. Evaluation and control (5)

9. Feedback (5)

10. Conclusion (5)

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