$$ You are required to develop a marketing communications plan in report format. for Adidas company. The plan needs to address the target market and address your company$$s brands marketing communication positioning and strategy.

$$ The plan needs to cover the July $$ December $2023$ period and new development plans following specified by reported information and events of your selected organisation. The plan needs to consist of a justification for your marketing campaign and marketing communication objective, Message and creative appeal, clear explanation of your tactics, media plan and coordination of activities, budget, and KPI monitoring, control, and plans.

$$ You have been specifically requested to use advertising as one of the main communication tools and are required to create an appropriate creative semiotic message with an appropriate rationale

$$ You must to $$ground$$ your analysis and justify your rationales in appropriate marketing communications theory throughout all the stages of the plan.

$$ Additionally you should be prepared to consider the full range of available Marketing Communication tools in the communication mix $($e$.$g$.,$ Advertising traditional on line advertising $,$ PR incorporating events, On line PR $,$ product placement, sponsorship, celebrity endorsement and sales promotion, direct marketing and social media etc.$)$ You will need to justify the rationale for their use based on solid academic theory and research. Your choices of communication tools should be smart, consistent, and effective and have high levels of synergy between the communication tools.

$$ Budget allocation $$ it is expected for a marketing department to be allocated between $6-20\%$ of company revenue towards communication campaigns, luxury companies typically allocating $20\%.$ Please take note of the general revenue your chosen company generates, the campaign objectives and tactics, and adjust your budget accordingly.