You are required to find a recent popular business press article from a reputable outlet on the company (some examples of appropriate outlets are Forbes, Bloomberg, Inc., Wired, The Economist, Newsweek, etc.). In addition, you will conduct research based on the company website, competitors' websites, industry reports, and other reputable media articles.

You will identify two specific strategy topics from class (e.g. examples of specific topics are: 1) the technological environment, 2) differentiation strategy, 3) inbound logistics, 4) backward vertical integration, etc.), and use them to conduct your analysis.

Hello,

Above is the assignment I am starting to work on. The company our group has chosen is Loreal. I'm currently searching for articles related to Loreal. I need some help identifying two specific strategy topics. Can you help?