You are required to individually write a report analysing a company of your choice. The report should:

You are expected to write 2500 words

My company Is Apple

• perform product portfolio analysis in order to get an insight into the likely opportunities and problems associated with the companys product portfolio.
• explain growth strategies for marketing
• identify potential market entries and explain branding decisions.
• include future recommendations of how your chosen company should move forward based on your findings.

Structure:

Your report should be divided into the following 7 sections.

Section 1: Introduction (150-200)

Section 2: Description of Business, Product and Industry (200-300)

Section 3: Product portfolio analysis (400 -500)

Section 4: Growth strategies for marketing (400-500)

Section 5: Global marketing (800-1000)

Section 6: Conclusion and Recommendations (200 250 words)

Section 7: Reference list (not included in the word count)