You are required to prepare a STP$($Segmentation$,$ Targeting, and Positioning$)$ Strategy for a line of eco$-$friendly products. Your first task is to:

$($A$)$ Create a compelling brand name for your line of eco$-$friendly products and develop a STP Strategy for your eco$-$friendly product line.

See below for details

A$)$ Brand Name and Segmentation, Targeting, and Positioning $($STP$)$ Strategy:

$1)$ Brand Name:

Your first task is to create a compelling brand name for your line of eco$-$friendly products. The brand name should reflect the essence of your products and resonate with your target audience. Provide a brief explanation of why you chose this name.

$2)$ Segmentation, Targeting, and Positioning $($STP$)$ Strategy:

A$)$ Develop a comprehensive STP strategy for your eco$-$friendly product line. Describe the following:

Market Segmentation: Identify and describe the different market segments that your products will cater to$.$ Explain the criteria you used for segmentation.

Target Audience: Choose a primary target audience from the identified segments and provide detailed demographics, psychographics, and behavior traits of this group.

Positioning Strategy: Define how you want your brand and products to be perceived in the minds of your target audience. Explain the unique value proposition that sets your eco$-$friendly products apart from competitors.