You are required to read the case study by Tolba, A., Sherif, D., & Brown, D. (2010). The Effect of Corporate Sustainability on Corporate Education: The Case of Al- Mansour Group in Egypt. Cairo: The American University in Cairo School of Business.1

Based on the discussions in the article, you are required to answer (approximately 3000 words) the following questions:

Questions:

(a). Why do you think that Porters Value Chain model was ineffective in generating value in this case? (50 Marks)

(b). What value would Kantianism contribute to Al Mansour and what strategies would you advise Al Mansour to undertake to instill the Kantian intrinsic good principle in their CSR activities? (50 marks)

Guidelines:

Part (a):

This part requires students to critique the values of Porters VCA model. What weaknesses hamper the application of the model and how did those transpire in this case? Students are required to exemplify these concerns in their work.

Part (b):

Would Al-Mansour achieve a different result if they had used the Kantian approach in CSR? How would a Kantian approach compliment Porters VCA model?