You are required to write a case analysis from the perspective of improving the way the following service-based company, Driving Miss Daisy (https://drivingmissdaisy.co.nz/), is managed as a service-based business. Your case analysis should incorporate the following elements: 1. Outline the FOUR (4) unique characteristics of services and analyse how these characteristics could be affecting Driving Miss Daisy. -20 2. Assess how Driving Miss Daisy could better manage the challenges associated with TWO (2) of the unique characteristics identified in. -60 3. As part of your discussion include an analysis of how e-business strategies could be used to improve the customer experience associated with these challenges. -20 a. Accurately defines all four of the unique characteristics of services. Comprehensively assesses the challenges associated with each of the four characteristics in relation to the focal business. b. Highly effective strategy(ies) to rectify challenges in services are comprehensively discussed. Strategies are insightfully justified based on assessment. Integration of a wide- range of relevant theories comprehensively supports arguments. c. The strengths and weaknesses of relevant e-strategies are comprehensively discussed as they apply to the business challenges identified. Highly effective e- strategy(ies) to improve customer experience are recommended and insightfully justified based on evaluation. Integration of a wide- range of relevant theories comprehensively supports arguments.