You are tasked provide a Panapto video presentation to present the application of marketing techniques to develop a customer profile and persona suited for the brand Deliveroo.

Create a presentation of NINE slides to include the following

$$ Introduce the brand

$$ Conduct a PESTEL analysis

$$ Conduct a SWOT analysis

$$ Apply market segmentation techniques

$$ Create a customer persona

$$ Position the service

$$ Conclude the presentation

$$ Focus on attention to detail, quality of work and overall academic standards.

$$ For additional guidance on this assignment, please access the assignment vodcast available on Canvas.

Deliveroo was founded by Shu after he moved to London in $2013.$ Today, Deliveroo operates a hyperlocal three$-$sided marketplace, connecting local consumers, restaurants and grocers, and riders to fulfil a mission critical, emotional purchase in under $30$ minutes. By offering fast and reliable delivery which consumers can track online, Deliveroo has grown rapidly. Deliveroo now operates in $10$ markets worldwide, working with thousands of restaurants and grocers, thousands of riders, and serving millions of consumers.