You are tasked to improve your chain supply by undertaking an analysis to determine the degree to which you're institutionally set up to partner effectively. Consider the challenges to attract more supply chain partners and the challenges for your existing partners. How will you address these challenge?

• explain the sources of variability including level, variety, and location, and explain how bullwhip whip effect can affect the demand for the product through the supply chain, starting with retailer, wholesaler, distributor, and manufacturer.
• introduce clear process for collaboration; identifying potentially value-adding supply chain partnerships and alliances
• how will you create a supply chain pro-partnership and pro-alliance culture in the organization