Question: You are tasked with creating a digital marketing campaign for a fashion retailer targeting Gen Z consumers. Outline the steps you would take to develop

You are tasked with creating a digital marketing campaign for a fashion retailer targeting Gen Z consumers. Outline the steps you would take to develop a comprehensive digital marketing strategy, including choosing the right social media platforms, creating engaging content, leveraging influencers, and measuring campaign effectiveness using relevant metrics like engagement rates and conversion rates.

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