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      You are the appointed as the marketing manager of new company manufacturing and marketing aluminium extrusion products. The company market its products to household customers for door and window frames, and also to industrial customers for various applications like control panels in electrical industry, water purification equipment, heat sinks for electronic equipment, as well as door and window frames in building construction industry.

      
      

      Develop a market segmentation plan for the company.

Answer rating: 100% (QA)

The company will use both demographic and psychographic segmentation strategy The most prevalent type of segmentation is demographics Customers are se... View the full answer