You are the CMO of a company marketing a new ice cream product in today's changing consumer
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Question:
You are the CMO of a company marketing a new ice cream product in today's changing consumer market. Consider one potential target audience [e.g., teenager girls, parents to elementary school children; elderly],
Discuss the profile for the segment and its needs for the product,
Suggest a positioning that fits this target market,
Outline your tactics (the 4 P's) to express this positioning.
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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