You are the marketing analyst for an online retailer that specializes in selling women's handbags called...

  

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You are the marketing analyst for an online retailer that specializes in selling women's handbags called the "Hopping Handbag Hut". Your company has an extensive CRM database. A previous analysis of the customer database has revealed 4 distinct segments of customers. Your company has tasked you with the challenge of increasing the average share of customer for members within each of the segments. Which segment appears to have the greatest opportunity for us to claim additional share of customer? Which segment may prove to be unprofitable for us to have used our new couponing campaign? Click the icon to view the handbag purchases table for the 5 segments. Segment C with share of customer 44 % appears to have the greatest opportunity for us to claim additional share of customer. (Round to the nearest percent) Segment D with share of customer 75 % may prove to be unprofitable for us to have used our new couponing campaign (Round to the nearest percent) After assessing the current share of customer for each of the 5 segments, you sent a series of inticing coupons to current customers. Then, you assessed the share of customer for the 6-months during the couponing campaign Which segment was most affected by the couponing campaign? Click the icon to view the handbag purchases table for the 5 segments during the couponing campaign With respect to increasing share of customer, segment with change in percent points of % was most affected by the couponing campaign. (Round to the nearest percent) More Info Segment Segment A Segment B Segment C Segment D Segment E Ask my instructor # Handbags Bought at Handbag Hut Print 6-month during couponing campaign 75319 W # Total Handbags Bought Done 812 1042 - X I Clear all 71 he bu nts You are the marketing analyst for an online retailer that specializes in selling women's handbags called the "Hopping Handbag Hut". Your company has an extensive CRM database. A previous analysis of the customer database has revealed 4 distinct segments of customers. Your company has tasked you with the challenge of increasing the average share of customer for members within each of the segments. Which segment appears to have the greatest opportunity for us to claim additional share of customer? Which segment may prove to be unprofitable for us to have used our new couponing campaign? Click the icon to view the handbag purchases table for the 5 segments. Segment C with share of customer 44 % appears to have the greatest opportunity for us to claim additional share of customer. (Round to the nearest percent) Segment D with share of customer 75 % may prove to be unprofitable for us to have used our new couponing campaign (Round to the nearest percent) After assessing the current share of customer for each of the 5 segments, you sent a series of inticing coupons to current customers. Then, you assessed the share of customer for the 6-months during the couponing campaign Which segment was most affected by the couponing campaign? Click the icon to view the handbag purchases table for the 5 segments during the couponing campaign With respect to increasing share of customer, segment with change in percent points of % was most affected by the couponing campaign. (Round to the nearest percent) More Info Segment Segment A Segment B Segment C Segment D Segment E Ask my instructor # Handbags Bought at Handbag Hut Print 6-month during couponing campaign 75319 W # Total Handbags Bought Done 812 1042 - X I Clear all 71 he bu nts

Answer rating: 100% (QA)

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