You are the new Public Relations Director for a Food and Beverages Company in Cyprus. You have been accused by an anonymous source that one of your products is responsible for the food poisoning of 250 people in Limassol over the week. Furthermore, the company has been known for cutting shortcuts in producing these products as practices from the previous management, which only fuels into the media storm around the topic.

(a) Outline and analyse your plan of action in dealing with this crisis.

(b) How would you attempt to restore the company's public image? Discuss.

Answer rating: 100% (QA)

a Crisis Management Plan Immediate Response Acknowledge the issue promptly and express genuine concern for the affected individuals Collaborate with local health authorities to investigate the claims ... View the full answer