You are the project manager tasked with leading a new marketing campaign for a popular eco$-$friendly household cleaning product. The campaign aims to boost the product's market share and enhance brand awareness among environmentally$-$conscious consumers. However, within your team, there is a divergence of opinions regarding the campaign's primary objective, with some team members emphasizing sales generation while others prioritize fostering brand loyalty.

Based on the provided scenario, address the following:

How would you ensure that all team members clearly understand the campaign's purpose? $1\mathrm{.}5$ Mark

How would you convey the significance of establishing a unified vision for the project? $1\mathrm{.}5$ Mark

What potential risks could arise if team members maintain differing perspectives on the campaign's purpose?$2$ Marks