You are to assume that you are Barbara Printup, Senior Director of Marketing for Cambridge Sciences Pharmaceuticals (CSP) and that it is now April 2008.  

 What can be strategic marketing recommendations to ensure a successful launch of Metabical market definition (what business are we in), alternatives, criteria, assessment and conclusion.

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As Barbara Printup Senior Director of Marketing for Cambridge Sciences Pharmaceuticals CSP in April 2008 here are some strategic marketing recommendat... View the full answer